The 2021 edition of the annual 3music Awards will be happening on Saturday 27th March,2021. Due to restrictions on public gatherings, organisers are poised to deliver a solid virtual event, leaving an indelible impression in the minds of industry and music fans. 

This year’s nominees list without a doubt has a massive representation of Gospel music in almost all categories.

On Saturday 20th March, 2021 on the ‘Christian EntertainmentReview’ show on ATV, host Nii Noi and his pundits discussedthe odds of the Gospel fraternity being the toast of the town at the 2021 edition of the 3music Awards. 

In his submission, Radio Presenter & Artiste Manager,Kwame Ob Nartey explained that Gospel artistes need to put in more efforts in the management of their brands on social media. This he believes will create the needed buzz and make them more relevant in the industry. 

‘Gospel artistes are very dull and inactive. There are some even when you get on their pages, there is nothing to write about them. They aren’t engaging at all. So how do you expect bloggers, news people to get on your site to pick stories about you?’he quizzed. 

He added, ‘Some have their Instagram, Facebook and Twitter dead. They don’t have anything . How do you expect people who need news about you to come get it?’ 

The radio host further advised Gospel artistes to engage the services of professionals who will strategically manage their social media platforms. 

This year’s 3music awards will see three of Ghana’s Gospel artistes; KobbySalm, Diana Hamilton and Efe Grace show their musical dexterity on the night. The virtual event will take place live at the Grand Arena (AICC) at 8pm and will air on Joy Prime.

By Glover

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